A simple guide to in-store audio promotions

Auditory perception can be a major factor in engagement, memory, and message assimilation.
A thoughtful approach must accompany any in-store audio promotion system deployment. Audio content, control and the way you engage with your customers are important considerations. The following blog explores these considerations and how the POSmusic audio promo ad server can help. 

The Power of In-store Audio Promotions

Well planned and executed in-store audio promotions can lead to powerful in-store results. 

• Reach everyone who enters your store
  Drive sales and influence customer behaviour across your entire store network.
• Provide powerful call-to-action messaging 
  Reach people at the point-of-purchase and build top-of-mind awareness.
• Broadcast dynamic, immediate, flexible content
  In-store radio promotions can be created quickly and broadcast live without the long production, scheduling and delays of other types of media.

Grocery store audio promotion recall

• 18% of customers recall hearing retail audio commercials and promotional announcements in a grocery store.
• 40% of customers recall hearing retail audio during their most recent grocery store visit.
  

Retail store audio promotions influence

•  25% think that retail audio advertising would influence their buying decisions.
• 57% think ad-supported retail audio is an acceptable form of advertising.

Introducing the POSmusic Audio Ad Server

 
When combined with a multi-site in-store radio network, the POSmusic ad server has the potential to become a powerful marketing channel for your brand. 

How POSmusic in-store audio advertising works

 
The POSmusic Audio Ad Server is an easy-to-use dynamic in-store audio promotion scheduling platform.

It's connected
Schedule promotional audio content across your entire store or franchise network with ease, or tailor specific content to individual sites.

Targeted
Seamlessly integrate and schedule audio promotions into your in-store background music based on customer data and trade rhythms.

Adaptive
Tailor and target promos to the time of day, day of week, specific target markets and more. The contextual creative opportunities are endless.

The power of contextual advertising

• Brands are seeing proven results using targeted, contextual in-store audio promotional messaging.
• Reactive, hyper-relevant brand audio messaging delivers deeper engagement and response.
• Reactive in-store audio marketing strategies complement brand awareness and support sales uplift.

Contextual messaging

 

• Time of Day
  Tailor and serve multiple in-store audio promotions to reflect the time of day and mood.
• Day of Week
  Tailor audio advertising or audio sales messaging to reflect the day of the week and audience.
• Location
  Serve content that reflects individual store locations and character.
• Weather
  Customise content to reflect predicted or current weather.
• Count down
  Generate buzz around an upcoming promotion or sale by using audio messaging that counts down across the week.
• Reactive messaging
  Tactical sales promotions

Serve audio content based on weekly stock numbers or sales figures

• Seasonal
• Customise audio content to reflect the season e.g Christmas, New Years, Easter.
• News and current events
• Engage audiences and generate a deeper connection through audio messaging that references current events e.g. The World Cup or partner charities and fundraisers.
  

How the POSmusic audio ad server works

• Brand messages
  Schedule and deliver 15 – 30 second brand audio promo messages at a single store, or multiple sites.
• Time of day messaging
  Schedule and deliver audio promotion to match the time of day or day or week or specific time-based sales promotions.
• Promo messages
  Link audio promos to your marketing and sales promotions to amplify your campaigns effectiveness and reach.
• Store specific messages
  Create audio promo specific to a particular store to ensure messaging is relevant and engaging.
• Event messages
  Create content based on current cultural events including partner charities, events or fundraisers.
• Supplier messages
  Increase sales via audio promotions that highlight specific supplier products.
• 3rd party advertiser messages
  Generate income via the sales of your own media space.

About POSmusic

POSmusic is an Australian privately owned and operated leading brand sound, in-store music and audio technology specialist delivering bespoke commercial music solutions with market-leading simplicity, scalability, automation and control.

Our easy-to-use, built-for-business music streaming service and unlimited curated playlists deliver happier staff, engaged customers and positive results.

• unlimited music so good, staff won’t hijack the play list
• happier teams delivering positive customer service results
• perfect atmosphere zero offensive lyrics, zero music repeats
• simple music scheduling and multi-site control
• the most affordable music-for-business streaming & licensing

To find out more about the POSmusic Audio Promotion Ad Server contact our friendly sales team today.