A simply guide to the perfect in-store sound system

The atmosphere of a place, can be more influential than the product itself in the purchase decision. In some cases, atmosphere is the primary product - Kolter

Auditory perception explained

Auditory perception can be a major factor in engagement, memory, and message assimilation. The music you play in your venue or store and importantly the quality of the sound system you use, plays an important role in this. However, if not balanced and controlled, this influence can either contribute to the process of achieving business objectives or interfere with them. 



Four factors leading to in-store audio failure:

• Acoustically complex spaces
• A cacophony of background noise
• Outdated equipment
• Wifi connectivity

Acoustics properties

Some important questions to consider when planning your in-store or venue sound system are:

What are the acoustic properties of the space?

• Are these consistent throughout the entire restaurant/shop/showroom/or bar?
• Can we improve them?
• What other sound (including external bleed noise) is present in the space?
• How good is the sound delivery system?
• How has the sound system been installed?
• Were the operations of the business considered?

Ambient noise

It is not only the background music you play in your business that has an impact on the atmosphere of your venue, shop or store - voices, natural sound and noises can all alter moods and induce emotional states; energising, stressing or calming people.

Studies have experimented with solutions to the distracting nature of ambient noise, finding that continuous noise, but not meditation or brass music, reduced the negative impact of ambient noise on recall tasks.

Music can elevate and enhance mood, along with masking distracting sounds, such as extraneous conversations and machine sounds. Individuals found music a more acceptable background sound than talking.

Outdated equipment

The quality of your in-store sound is only as good as the equipment you use. Bad sound can distract, irritate and deter customers entering and dwelling in your space.

This can be caused by:

• Old sound systems
• Bad quality speakers
• Inappropriately positioned speakers

Wifi connectivity

A bad internet connection can also play havoc with your in-store sound system causing:

• Music streamed via WIFI to drop out
• Staff needing to leave the floor to fix the music
• Jumpy – inconsistent in-store sound spaces

Ill-considered in-store sound systems can lead to:

• Disrupted off-brand in-store atmosphere
• Irritated, disengaged customers
• Frustrated, de-motivated staff
• Staff needed to leave the floor to fix the music

How POSmusic can help

POSmusic are audio and background music specialists with more than 15 years assisting retailers big and small with in-store audio system sales, installation and advice. Our complete background music solutions ensure your audio system, including speakers, amps and installation doesn’t let you down.

We provide on and off-line music streaming solutions that ensure your background music never drops out - even if the internet connection in your store does.

Our best-in-class Sonos speaker range is integrated with our music for business streaming app – providing you with the complete in-store audio solution – with zero complicated installation of tech knowledge needed by you.

What the POSmusic streaming platform delivers

Our built-for-business music streaming platform lets you simply and instantly stream and control unlimited, professionally curated, background music playlists at a single site, or multi-store network from any internet connected desktop or laptop, tablet or smartphone device.

Simply stream, schedule, mix and control perfectly curated playlists for businesses of every size and type.

• We guarantee unlimited music so good, staff won’t hijack the play list
• Happier teams delivering positive customer service results
• Perfect atmosphere zero offensive lyrics, zero music repeats
• Simple music scheduling and multi-site control
• The most affordable music-for-business streaming & licensing

Simple streaming, no tech knowledge needed

Simply and instantly stream and control unlimited, professionally curated, background music playlists at a single site, or multi-store network from any internet connected desktop or laptop, tablet or smartphone device.

1. Sign-up online for instant music access
2. Login to your POSmusic account from any internet connected device
3. Connect to your existing in-store sound system
4. Simply stream, schedule, mix and control playlists
5. Control music in-store or remotely at a single site, or many by creating Store Accounts and optional, in-store staff access and control

Stream music off-or-online with a PROplayer

The POSmusic PROplayer ensures your background music is never cut off if the internet drops out. The PROplayer can be connected to any existing speaker and amp and controlled by any android or MAC device.

• Connect: The POSmusic PROplayer instantly connects to your existing speakers and amps or store wifi.
• Update: The POSplayer updates automatically with new music daily.
• Store: Store music offline in the PROplayers internal memory so music continues playing if you loose your internet connection.
• Monitor:  The PROplayer monitor and maintains itself remotely via the internet.

Simple streaming via SONOS

POSmusic SONOS music for business streaming partnership

Stream POSmusic instantly on all Sonos speakers via the POSmusic Platform available on the Sonos app. Sonos speakers are 100% compatible with the POSmusic platform. and available for purchase from POSmusic at market-leading prices

• Plug-in: plug your Sonos speakers into a power supply.
• Download: download the Sonos app
• Add: add the POSmusic streaming service
• Control: control every speaker in-store by grouping with a tap

To assist you further, we’ve put together the following 101 guide on speaker installation in your venue or store.